In the last decade, I launched many projects of my own, and helped several clients design their lifestyle with an online micro-business that funds their everyday activities.
It sure has been one heck of a ride.
Below, are 10 of the top lessons I learned…
Lesson #1 – Figure out your WHY:
What’s the reason you want to build a lifestyle micro-business online? And don’t just say “to make money.” What will that money GIVE you? Will you be able to quit your job? Spend more time with loved ones?
It has to be something that puts you on fire. THAT’S what will help you go through the process of building a successful micro-business.
Lesson #2 – Get rid of all distractions:
Unsubscribe from mailing lists that offer you no value. Get off Facebook YouTube or Twitter. Stop spending time with “friends” who are energy vampires. Shut the TV down.
All those things turn you into a consumer, instead of a producer. Yes, you can “have fun” but only after you have put in some work first.
Lesson #3 – Focusing on what you control:
Stop being concerned so much about the government, the bad economy or your bad luck. Focus on what you DO control – your actions. Learn and then apply that knowledge. Readjust your strategy. Do things consistently and see what happens.
It will definitely be better than staying paralyzed by watching the parade go by while you do nothing.
Lesson #4 – Beware your influencers:
The fastest way to “change” and become who you need to be in order to succeed, is to change the people you surround yourself with. You need positive influences.
You may have heard a million times that “you become the average of the 5 people you spend the most time with.” You may have also heard the expression “garbage in, garbage out.” This means you need to stay as far away from people who are negative, pessimistic, clueless, dishonest, or fearful.
Instead: Read good books. Hang out (good) forums, watch inspiring videos, exchange messages with peers who have similar goals.
Lesson #5 – Get an accountability partner:
One of the best ways to be productive is to have an accountability partner. There’s a part of us that doesn’t want to disappoint others, or look like a fool in front of others.
I have had great results by hiring (this means paying for) an accountability partner. Each day, I would give them a list of things I needed to do “tomorrow.” At the end of the next day, I was sending them a report on what I did, and what I didn’t. They had instructions to “congratulate” me if I did what I was supposed to, and “scold” me if I didn’t.
Sounds weird, but that thing alone doubled my productivity. Buying accountability was one of the best investments I ever made.
Lesson #6 Keep things simple:
– Simplicity is the ultimate sophistication (Leonardo Da Vinci).
If the process you are following is too complex, you know you have taken a wrong turn somewhere. Keep things simple. It makes projects easier to start, manage and launch.
Keep your messages simple: It makes it easier to communicate with your prospects, customers or business partners.
Lesson #7 – Selling is totally fine (when done correctly):
– We ALL sell from the minute we are born. Babies cry to “sell” their parents on feeding them. We wear nice clothes to “sell” others on liking us.
There’s nothing wrong with selling, as long as you are selling something of real value.
And when you sell something of real value, there’s no reason to “scream” or hype it up like a used-car salesman. Just explaining what the thing does is enough.
Lesson #8 – Leverage the work of your competitors:
Before you build a new site, or a landing page of any kind, search for your keywords online, visit the sites of your top competitors, make a list of ALL the great ideas they are using, and try to use as many of them as possible in your site.
Get inspired by them.
The easiest way to “beat the best” is to first “get inspired by the best.” Once you do that, you’ll have a solid foundation, and you’ll be “standing on the shoulders of giants”.
However, after you emulate the best…
Lesson #9 – Find a way to STAND OUT:
Every time we see something DIFFERENT, we immediately focus on it, in order to estimate if it’s a viable option. That’s how you get people’s attention: You stand out.
And you can’t do that by being the 5th guy in a row who has a site that looks exactly the same or who directs a visitor to the exact same merchant without doing any pre-selling in advance or offering any value. Let your PERSONALITY show in your sites.
Lesson #10 – Ask for help:
If you feel lost or stuck, do some research and try to find a solution. Then, if you can’t, see if someone can help. For example, you can post a question on a forum.
Even after you create something (for example, a website), ASK FOR FEEDBACK. Ask your peers to let you know what they think, and how to improve what you have created.
Most people LOVE giving their opinion on something. This will help you see things as the rest of the world does.
All that feedback you get will help you reach your goals faster.
Note: asking your peers, who are in the same filed as you, is much better than asking friends or family, who may not always understand what you do.
These are some of the things I wish I had known when I first started my online journey.
Hopefully, they will save you some time and energy!